What are your values?
Centers on nurturing overall well-being by making eco-friendly brand choices that positively impact our mind, body, and soul
Emphasizes on uplifting people and lives through fair treatment, ethical practices, and community support
Focuses on preserving the planet’s resources through sustainable sourcing and eco-conscious initiatives
Every choice helps build a kinder world
Being kind to yourself is important—it’s essential to prioritize your well-being, mental health, and personal growth. Taking time for self-care is important, and we applaud everyone who makes that a priority in their lives. However, kindness shouldn't stop there.
It’s time to take the next step. While being kind to yourself is the foundation, let’s expand that compassion to the world around us. By choosing products that are also kind to lives and the earth, you can contribute to a broader, more impactful form of kindness. eco-friendly brands that focus on sustainability and ethical practices help protect the planet and ensure lives are treated with respect.
So, let’s practice self-care & also be kind to others and the planet, and make every choice count for a better world.
Kind to Self
Kind to Lives
Kind to Earth
Kind to Self
& wellbeing
& empathy
& mental health
What does it mean?
Watchouts to remember
What are the certifications?
What are the brands?
Being kind to self means taking actions that improve your physical and mental well-being and personal growth. It involves making informed choices, which include recognizing your needs, working on your goals while practicing self-care, and treating yourself with compassion and understanding. This mindset can be the building block to expanding this compassion and understanding to the world around us, extending kindness to lives and the planet. These brands prioritize consumer well-being, fostering a sense of community and compassion, while carefully selecting high-quality, mindful ingredients.
Clean – This is a highly overused term, and the definition of clean for one brand might be different from another. So, keep an eye out for the label!
Chemical Free - This is a nonspecific term meant to mislead.
Botanical/All natural - This simply means that there are some plants in the product. It does not mean this is necessarily healthy for you.
Dermatologist Tested – This does not mean that it is dermatologist-endorsed or certified. It simply means that in a test by a dermatologist, it did not cause a reaction.
Hypoallergenic - This does not mean that allergies are not possible. It is a loosely defined term.
EWG Verified (Environmental Working Group) - Products must meet strict ingredient safety standards, avoid harmful and must also fully disclose their ingredients.
USDA Organic - Not used much in cosmetics and mostly applicable only for products that contain agricultural materials (ie) botanicals. Three levels include;
“100% Organic” - Product must contain (excluding water and salt) only organically produced ingredients. Always look for the USDA label.
“Organic” - Product must contain at least 95% organically produced ingredients (excluding water and salt). Always look for the USDA label.
“Made with Organic ingredients” - Products contain at least 70% organic ingredients. This will not have the USDA label.
Brand: Rhode Beauty
Brand: Rare Beauty
What does it mean?
Being kind to self means taking actions that improve your physical and mental well-being, and personal growth. It involves making informed choices which include recognizing your needs, working on your goals while practicing self-care, and treating yourself with compassion and understanding. This mindset can be the building block to expanding this compassion and understanding to the world around us - extending kindness to lives and the planet. These brands prioritize consumer well-being, fostering a sense of community and compassion, while carefully selecting high-quality, mindful ingredients.
Watchouts to remember
Clean – This is a highly overused term and the definition of clean for one brand might be different from another. So, keep an eye out for the label!
Chemical Free - This is a nonspecific term meant to mislead.
Botanical/All natural - This simply means that there are some plants in the product. It does not mean this is necessarily healthy for you.
Dermatologist Tested – This does not mean that it is dermatologist-endorsed or certified. It simply means that in a test by a dermatologist, it did not cause a reaction.
Hypoallergenic - This does not mean that allergies are not possible. It is a loosely defined term.
What are the certifications?
EWG Verified (Environmental Working Group) - Products must meet strict ingredient safety standards, avoid harmful and must also fully disclose their ingredients.
USDA Organic - Not used much in cosmetics and mostly applicable only for products that contain agricultural materials (ie) botanicals. Three levels include;
“100% Organic” - Product must contain (excluding water and salt) only organically produced ingredients. Always look for the USDA label.
“Organic” - Product must contain at least 95% organically produced ingredients (excluding water and salt). Always look for the USDA label.
“Made with Organic ingredients” - Products contain at least 70% organic ingredients. This will not have the USDA label.
What are the brands?
Being kind to self means taking actions that improve
your physical and mental well-being, and personal
growth. It involves making informed choices which
include recognizing your needs, working on your goals
while practicing self-care, and treating yourself with
compassion and understanding.
This mindset can be the building block to expanding
this compassion and understanding to the world
around us - extending kindness to lives and the planet.
These brands prioritize consumer well-being, fostering
a sense of community and compassion, while carefully
selecting high-quality, mindful ingredients.
Kind to self checkpoints for you to explore
I regularly assess and adapt my self-care routines to meet my changing needs.
I recognize early signs of mental overwhelm or burnout and know when to pause.
I have effective strategies to manage stress and reduce anxiety in my daily life.
I engage in activities that boost my mental and emotional well-being.
I know specific techniques to ground myself when feeling anxious or down.
I prioritize rest and recovery as essential parts of my overall self-care plan.
Kind to Lives
& community
& animals
& equality
What does it mean?
Watchouts to remember
What are the certifications?
What are the brands?
Being kind to lives means embracing cruelty-free products and supporting brands dedicated to ethical practices. Brands that are kind to lives stand against animal testing, prioritize fair labor practices, and engage in humanitarian efforts to make a meaningful impact in their communities. By choosing these brands, we help create a compassionate world for everyone.
Plant-Based – this has become a marketing gimmick and does not guarantee that the product is vegan.
Some brands may be cruelty-free but their parent company is not. If this matters to you, check out the Leaping Bunny website for more information.
Common animal ingredients are Hyaluronic Acid, Collagen, Keratin, and Beeswax. You can find an exhaustive list here.
Leaping Bunny – Certifies that there is no animal testing BUT does not guarantee that the product is free of animal products.
PETA Cruelty-Free (Beauty without Bunnies) – Certifies that there is no animal testing AND that the product is free of animal products.
Brand: Rare Beauty
Brand: Rhode Beauty
What does it mean?
Being kind to others means embracing cruelty-free products and supporting brands dedicated to ethical practices. Brands that are kind to others stand against animal testing, prioritize fair labor practices, and engage in humanitarian efforts to make a meaningful impact in their communities. By choosing these brands, we help create a compassionate world for everyone.
Watchouts to remember
Plant-Based – this has become a marketing gimmick and does not guarantee that the product is vegan.
Some brands may be cruelty-free but their parent company is not. If this matters to you, check out the Leaping Bunny website for more information.
Common animal ingredients are Hyaluronic Acid, Collagen, Keratin, and Beeswax. You can find an exhaustive list here.
What are the certifications?
Leaping Bunny – Certifies that there is no animal testing BUT does not guarantee that the product is free of animal products.
PETA Cruelty-Free (Beauty without Bunnies) – Certifies that there is no animal testing AND that the product is free of animal products.
What are the brands?
Being kind to self means taking actions that improve
your physical and mental well-being, and personal
growth. It involves making informed choices which
include recognizing your needs, working on your goals
while practicing self-care, and treating yourself with
compassion and understanding.
This mindset can be the building block to expanding
this compassion and understanding to the world
around us - extending kindness to lives and the planet.
These brands prioritize consumer well-being, fostering
a sense of community and compassion, while carefully
selecting high-quality, mindful ingredients.
Kind to lives checkpoints for you to explore
I support brands that treat workers fairly and ensure safe working conditions.
I choose products from companies actively involved in community support and development.
I prioritize brands committed to ethical sourcing and production practices.
I seek out brands that donate to or partner with social causes and charitable initiatives.
I make choices that respect human rights and contribute to reducing inequality.
I prefer brands that empower and uplift marginalized communities through their business practices.
Kind to Earth
& eco-systems
& biodiversity
& conservation
What does it mean?
Watchouts to remember
What are the certifications?
What are the brands?
At KindHub, being kind to Earth means championing sustainability through our curated selection of brands that prioritize environmental protection. This involves supporting companies that use sustainably sourced ingredients, assessing the recyclability and biodegradability of product packaging, evaluating the brand’s policies on reducing waste, including initiatives such as recycling programs or refill options for products. We encourage brands to make a positive impact on the environment for future generations.
All-natural or Natural - this does not mean sustainable. The push for natural products has led to increased deforestation
Plastic Free - this refers to packaging only and does mean that the ingredients are sourced sustainably or responsibly.
Eco-friendly - this is a nonspecific term and is used often in greenwashing. Without a certificate, this does not have any impact.
Anything in green packaging – this is a common technique to suggest that it is sustainable. Read the label.
Rainforest Alliance - Certifies agricultural products (i.e) Cocoa Butter, Shea Butter, Palm Oil, and Botanical Extracts, and looks at biodiversity conservation, ecosystem protection, worker rights, community engagement, and sustainable land management practices.
Forest Stewardship Council - Certifies wood-based products like wooden cosmetics and brushes, and looks at biodiversity conservation, indigenous rights, worker safety, and community well-being.
Ecocert Cosmos Organic - Certifies that organic and natural chemicals are grown in organic conditions free of petrochemicals while respecting biodiversity.
Brand: Rhode Beauty
Brand: Rare Beauty
What does it mean?
At KindHub, being kind to Earth means championing sustainability through our curated selection of brands that prioritize environmental protection. This involves supporting companies that use sustainably sourced ingredients, assessing the recyclability and biodegradability of product packaging, evaluating the brand’s policies on reducing waste, including initiatives such as recycling programs or refill options for products. We encourage brands to make a positive impact on the environment for future generations.
Watchouts to remember
All-natural or Natural - this does not mean sustainable. The push for natural products has led to increased deforestation Plastic Free - this refers to packaging only and does mean that the ingredients are sourced sustainably or responsibly. Eco-friendly - this is a nonspecific term and is used often in greenwashing. Without a certificate, this does not have any impact. Anything in green packaging – this is a common technique to suggest that it is sustainable. Read the label.
What are the certifications?
Rainforest Alliance - Certifies agricultural products (i.e) Cocoa Butter, Shea Butter, Palm Oil, and Botanical Extracts, and looks at biodiversity conservation, ecosystem protection, worker rights, community engagement, and sustainable land management practices.
Forest Stewardship Council - Certifies wood-based products like wooden cosmetics and brushes, and looks at biodiversity conservation, indigenous rights, worker safety, and community well-being.
Ecocert Cosmos Organic - Certifies that organic and natural chemicals are grown in organic conditions free of petrochemicals while respecting biodiversity.
What are the brands?
Being kind to self means taking actions that improve
your physical and mental well-being, and personal
growth. It involves making informed choices which
include recognizing your needs, working on your goals
while practicing self-care, and treating yourself with
compassion and understanding.
This mindset can be the building block to expanding
this compassion and understanding to the world
around us - extending kindness to lives and the planet.
These brands prioritize consumer well-being, fostering
a sense of community and compassion, while carefully
selecting high-quality, mindful ingredients.
Kind to earth checkpoints for you to explore
I support brands that use sustainable and responsibly sourced materials.
I prioritize products with eco-friendly, recyclable, or biodegradable packaging.
I choose brands that actively work to reduce their carbon footprint.
I look for companies that implement water conservation practices.
I support brands that minimize waste and encourage recycling or refill options.
I value brands committed to protecting biodiversity and natural habitats.
